Project Title:

Clean Up the World Campaign

Project Duration:

Every year, began 27 years ago

Project Objectives:

The story of JREDS began with a cleanup campaign in 1993 when a group of responsible people headed by HRH Princess Basma bint Ali joined the international Clean Up the World campaign community. Since then, JREDS has been considered the focal national institution to run this campaign in Aqaba and has succeeded so far in implementing this campaign on an annual basis. The campaign is performed in coordination with a wide range of stakeholders including the government, the public, and the private sector. Also, NGOs, CBOs, schools, youth as well as thousands of volunteers and marine devotees are actively engaged.

The International Clean Up the World campaign is held under the auspices of the United Nations Environment Program (UNEP) and attracts more than 35 million volunteers from over 130 countries each year, sharing the same vision of a cleaner and healthier environment.

The goal of the JREDS annual campaign is to create a culture of enhanced awareness among Jordanians to fight against the harmful effects of litter on the marine environment, human health, and the economy. The campaign aims to:

• Enhance the awareness of the harmful effects of plastic waste on environmental, social, and economic systems among Jordanian society and decision-makers.
• Protect sensitive and fragile habitats as well as various extraordinary creatures living in the Gulf of Aqaba. 
• Provide a clean and healthy environment in the Gulf of Aqaba, the only sea outlet in Jordan.
• Promote the understanding of "Healthy environment means Healthy Life" and emphasize the social responsibility of all individuals toward the environment and the necessity to conserve it.
• Direct the attention of decision-makers, governments, and industries towards the importance of the environment, and their responsibility for protecting it.

The campaign’s activities are countless and include educational programs, garbage collection, awareness-raising activities, creative competitions for recycling, and waste minimization projects.

Partner Organizations:

1. Arab Potash Company
2. Ayla Oasis Development Company
3. Aqaba Container Terminal Company
4. Moevenpick Resort & Residences Aqaba
5. Moevenpick Resort & Spa Tala Bay  
6. Orbaser Company 
7. Aqaba Water Company
8. Aqaba Diving Association 
9. Al Manara, a Luxury Collection Hotel, Saraya Aqaba
10. Hyatt Regency Aqaba Ayla Resort 
11. Saraya Aqaba Project
12. PepsiCo International
13. Aqaba Development Corporation
14. ALEFCON LTD
15. Aqaba Special Economic Zone Authority )ASEZA)
16. Ministry of Education
17. Voice of Aqaba Radio
18. DoubleTree by Hilton Hotel Aqaba
19. Royal Yacht Club/Jordan
20. AQABA Logistics Village (ALV)
21. Housing Bank for Trade & Finance
22. INTERCONTINENTAL AQABA (RESORT AQABA)
23. Aqaba Gulf Hotel
24. JETT (The Jordan Express Tourist Transportation Company)
25.  Jordanian Bus Company - Sariya Express
26. Specialized Foundation for Tax & Financial Consultations
27. Bank of HSBC
28. Nestle Company
29. Al-Marwah Company for Mineral Water
30. Jordan-Qatar Company for ports ( Sun & Fun)
31. Sariyah Express – Jordan Bus Company
32. Standard Chartered Bank
33. Ben Hayyan Aqaba International Laboratories
34. Aqaba Port Corporation 
35. Ministry of Environment
36. Lafarge –Jordanian Cement Company
37. Sama for Food Industries
38. Australian Embassy
39. Roya TV
40. Jordanian TV