Every year, began 23 years ago

The story of JREDS has begun with a cleanup campaign in 1993, when a group of responsible people headed by HRH Princes Basma bint Ali joined the international cleanup the world campaign community. Since that, JREDS has been considered the focal national institution to run this campaign in Aqaba, and succeeded so far to implement this campaign on an annual base. The campaign is performed in coordination with a wide range of stakeholders including governmental, public and private sector. Also, NGOs, CBOs, schools, youth as well as thousands of volunteers and marine devotees are actively engaged.

The international Cleanup the World is held under the auspices of the United Nations Environment Program (UNEP) and attracts more than 35 million volunteers from over than 130 countries each year shared the same vision of a cleaner and healthier environment.

The goal of JREDS annual campaign is to create a culture fighting against the harmful effects of litter on the marine environment, human health, and the economy. The campaign aims to:

  • Enhancing the awareness of the harmful effects of plastic waste to the environmental, social and economic systems among the Jordanian Society and the decision makers.
  • Protect sensitive and fragile habitats as well as various extraordinary creatures surviving at the Gulf of Aqaba
  • Providing a clean environment in the Gulf of Aqaba, the only sea outlet in Jordan.
  • To emphasize the social responsibility of all individuals in the society to look into the nature of the problem, regardless of the limitation of the geographical spot.
  • Providing our children with clean, healthy, and secured environment to reflect our country & nation’s civilization.
  • Promoting the understanding of "Healthy environment means Healthy Life" in our society through involving them directly in cleaning the beaches and cavity of the sea.
  • Direct the decision makers, governments and industries attention towards the importance of the environment, and their responsibility towards protecting it, especially when dealing with waste and leftovers.

The campaign’s activities are countless, and very interactive, and include educational programs, garbage collection, awareness raising activities, creative competitions to recycling, and waste-minimization projects.