Clean Up the World Campaign 2005

		Major Sponsor		Co-sponsors
				ASEZ
				The Embassy of the United States of America

Clean Up the World Campaign aims:

To bring together citizens from every corner of the globe in simple activities that will positively assist their local environments

To share with all nations and cultures information and practical experience Clean Up Australia and other environmental organizations have developed

To raise the awareness of governments, industries and communities about local environmental issues, particularly waste minimization, recycling and waste management

The Story So Far:

Fifteen years ago a solo-yachtsman and builder had a simple idea to make a difference in his own backyard – Sydney Harbour.

In 1987, Ian Kiernan AO competed in the BOC Challenge solo yacht race and as he sailed around-the-world he was shocked by the pollution he continually encountered in areas such as the Sargasso Sea in the Caribbean. Having waited years to see the Sargasso’s legendary long golden weeds, Ian’s anticipation turned to anger and disappointment when he found them polluted and tangled with rubbish.

Ian recalled. “I can’t overstate the disappointment I felt when I found this sea of magic and myth littered with rubbish from discarded thongs, plastic buckets and disposable nappies, to toothpaste tubes and plastic bags”.

Once back in Sydney, Ian enlisted the help of friends and held Clean Up Sydney Harbour Day (1989) which motivated 40,000 volunteers to remove rusted car bodies, plastics of all kinds, glass bottles and cigarette butts from the harbour.

Ian and his committee believed that if a city could be mobilised to take action, then so could the whole nation. Almost 300,000 volunteers turned out on the first Clean Up Australia Day in 1990 and that involvement has steadily increased over the last 15 years.

The next step for Ian was to take the concept of Clean Up Australia Day to the rest of the world. After gaining the support of the United Nations Environment Programme (UNEP), Clean Up the World was launched in 1993. The uptake of Clean Up the World globally (an estimated 35 million people in over 100 countries now participate each year) has demonstrated that this simple Australian idea has universal appeal and the health of the environment is of concern to people worldwide.

In 1998, Ian was awarded the prestigious United Nations Environment Programme Sasakawa Environment Prize. The honour was awarded for “mobilising tens of millions of people around the globe to take responsibility for their own environment”. Ian has also been named a Global 500 Laureate while Clean Up the World’s ability to bring communities and individuals together has been honoured by a Building World Citizenship Award from the World Association of Girl Guides and Girl Scouts.

In 2004 a record number of nations united to Clean Up the World. Over 600 Members, ranging from individual groups working independently in their local community to organisations coordinating activities across entire nations cleaned up in 121 nations!

Activities Details

•	Name of Activity: Early Clean Up Project
	Date: 6/8/2005 - 11/10/2005 Goal: To raise the awareness about the local environmental issues particularly waste minimization, recycling and waste management. Spread Clean Up the World campaign's concept to more people and students nationally. In consequence, change people's attitude about waste. Location: Amman – youth clubs & private schools. Number of Participants: 170 students.
•	Name of Activity: Schools Competition
	Date: 4/9/2005 - 15/9/2005 Goal: To raise the awareness about the local environmental issues particularly waste minimization, recycling and waste management. Spread Clean Up the World campaign's concept to more people and students nationally. In consequence, change people's attitude about waste. Location: 7 Aqaba - public & private schools. Number of Participants: 280 students age group 13-15 years old. Details: Around 40 children from 7 each school participated in the school's competition. Our awareness team visited each school and organized a workshop where the children attended a presentation talking about our organization. Then the presentation talks about pollution in general and about waste in specific. Then the children participated in a hands-on- experience where they go around their schools collecting garbage of different kinds. Students were shocked of the amount of garbage they could collect during a very short period of time. Then the couple who collected the largest amount in the shortest period of time gets to have a prize. After that refreshments were distributed for all participants.
•	Name of Activity: "Our Rights in Conserving the Marine Environment" Workshop
	Date: 29/9/2005 @ 18:30 Goal: Raise the public general knowledge about the environmental laws and regulations and the legal aspects. Understand what ones right and duty towards this subject. Location: Aqaba Gulf Hotel "activity sponsor". Number of Participants: 150 people. Details: • Atendees - Legal people:Lawyers & judges, Chief of Police, Navel commanders, Army Officers - Key community people:Lawyers & judges, Chief of Police, Navel commanders, Army Officers - General Public • A 30 minutes presentation was done by a legal specialist on the responsibilities and benefits of citizens' commitment towards the environment in general and the marine in specific. • Questions & Answers session followed the presentation for about another 30 minutes. Some questions were of importance for the audience’s general legal information. • Participation exceeded our expectations. • Fair Interaction characterized the sessions. But that could be due to the fact that this is the first time for public to discuss this subject. JREDS will do more activities on this subject to get more public involvement. • The presentation was distributed as hard and soft copies for people interested.
•	Name of Activity: Family Evening
	Date: 30/9/2005 @ 18:00 Goal: Awareness in a fun and amusing way. Building close relations with local community. Location: Revolution - Al Thawrah - Courtyard "public courtyard". Number of Participants: around 2000. Activities: • Awareness story telling show. Designed by our youth volunteers to talk about the sea creatures and the underwater trash effect on them. Also about the problems they face underwater, i.e. pollution • A table was prepared for awareness purposes where people get to hear about waste and the problems it brings. Also about the effect of waste on the underwater world. Awareness Publication were given for people for free: - Poster for underwater creatures. - Brochures about Trash. - Clean up the World 2005 Poster. - Other publications. • Film showing; finding Nemo translated to Arabic. • Environmental Questions & Answer for the public. • Environmental Information shared by a specialized DJ. • Jumping Castle for the Kids. • DJ Music to attract people to the site. • Face painting with sea creatures.
•	Name of Activiy: Beach Clean Up
	Date: 1/10/2005 @ 10:00 Goal: Raising public awareness on the importance of a healthy beach – cleaning up the public areas – participation of local community in a shared eco-event. Location: Public beach "Al Ghandour". Number of Participates: 300 students and volunteers. Details: • Gathered at Revolution - Al Thawrah - Courtyard "the Aqaba public downtown" in front of the highest flag post in Jordan resembling the Great Arab Revolt, thus encouraging a feeling of national pride in the activity. • HRH Princess Basma bint Ali was the patron for the activity. HRH was accompanied by many other dignitaries including: - The Minister of Environment. - The Commissioner for the Environment – Aqaba Special Economic Zone (ASEZ). - The Governor of Aqaba. - Representatives from Army – Police forces – Navy – Civil defense. - Representatives from the Embassy of the United States of America. • The students were put into teams, allocated at different areas of the beach and were given garbage bags and gloves. Arrangements were done under a close supervision from their teachers, coaches and volunteers. • They gathered again at the start point. Refreshments were distributed. • 167 garbage bags were filled during 45 minutes – total time. • Each filled bag weighed around 5 -6 kgs.
•	Name of Activity: City Clean Up
	The activity was arranged by the Red Crescent Society. Date: 1/10/2005 @ 10:00 Goal: Raising public awareness on the importance of a clean city and get public to participate. Location: Old City Number of Participates: 80 students. Details: • Under supervision of teachers and volunteers the area was divided into 8 smaller Sub areas and the students were grouped into teams to cover all areas. • In total of 20 garbage bags were collected. • Students were given caps, T-shirts & refreshments.
•	Name of Activity: Dive Clean Up
	Date: 1/10/2005 @ 11:30 Goal: Promoting coral transplanting through clean up the world campaign. Location: Royal Yacht Club area. Number of Participates: 65 divers and volunteers. Details: • Total dive time was 25 minutes. Maximum depth was 15 meters. • 65 divers took part in the clean up. 12 garbage nets were collected. Each bag weighed from 5 to 7 kg. • The largest scale of coral transplanting was done where a crown shape structure of 6 tones was deployed in that area. Upon which coral saplings – branches – were fixed manually by divers and coral larvae could settle down naturally. This was executed in corporation with ASEZ – "Adopt a Coral Sapling Project". • After fixing the saplings divers cleaned up the area. • The divers gathered at the Royal Yacht club for debriefing then fruits and refreshments were distributed. • HRH Princess Basma bint Ali was the patron for the activity. HRH was accompanied by many other dignitaries including: - The Minister of Environment. - The Commissioner for the Environment – Aqaba Special Economic Zone (ASEZ). - The Governor of Aqaba. - Representatives from Army – Police forces – Navy – Civil defense. - Representatives from the Embassy of the United States of America.
•	Name of Activity: Environmental Evening
	Date: 1/10/2005 @ 19:15 Goal: Raising public awareness on the importance of a healthy local environment. Location: Revolution - Al Thawrah – Amphitheater. Number of Participates: 1500 public participants – families, youth, key people, private & public sectors. Details: The events started by sharing JREDS point of view about environment & investments Coming to the area, by a presentation done by JREDS's Program Manager – Campaign Manager. A brief was given about JREDS's future plans and position . The most important point shared during the presentation was about the role of Clean Up the World campaign and JREDS's existence. JREDS was established after a clean up event and still going working for this international event. Then an environmental play was presented by the SOS children. The play was scripted by our youth volunteers. Title of play was "no plastic bags". Presentation of Plax and recycled certificates were presented to all participants and volunteers. After that, a very interactive environmental questions and answers session took place. Questions were about environment in general and marine environment is specific. Lots of prizes were distributed for participants. HRH Princess Basma bint Ali was the patron for the activity. HRH was accompanied by many other dignitaries including: - The Minister of Environment. - The Commissioner for the Environment – Aqaba Special Economic Zone (ASEZ). - The Governor of Aqaba. - Representatives from Army – Police forces – Navy – Civil defense. - Representatives from the Embassy of the United States of America.

4550 people participated in this year's activities…

Thank You

Description of Location

Many of our events were conducted at the Revolution - Al Thawrah - Courtyard "the Aqaba public downtown". There, there is the highest flag post in Jordan for the Great Arab Revolt.
This place holds a significant place in the hearts of Jordanians where some 40 years ago Al Shareef Hussein bin Ali – the great grand father of King Abdallah II – came and initiated what is called the Arab Revolution.
In the meantime, this is a public area where all locals would go to spend some time on daily basis.

Environmental Problems & Issues

JREDS worked hard on changing the attitude of the public towards a healthy environment – economically & environmentally – from one aspect. The other one is working with the
officials on the issues of investment vs. environment.

As always, JREDS focused on the pollution issues facing the marine resources and the role of man kind in protecting and conserving it.

Waste

Waste collected by weight was An average of 1000 kgs.

Main Types of Waste Collected:

Clean Up Beach

-167 garbage bags were filled in 45 minutes. Each filled bag weighed around 5-6 kgs

-By site survey and cursory examination of sample bags, the following was noted:

•	Main types of waste collected: cigarette butts, plastic bottles & cups and beverage can tags "pull-off lead".
•	Greatest amount of waste collected was plastic: containers, bags, bottles, plates and dishes.
•	Plastic bags came second largest; bags were mostly filled with organic & plastic garbage inside.
•	Organic garbage came as third with all kinds of food material (mostly bread) littered everywhere.
•	Glass bottles came fourth.
•	Unusual: many disposable diapers in the area, mostly hidden at the Palm trees area & difficult to extricate.
•	Various items of clothing came sixth with unpaired sandals and clothes as examples.
•	Beverage cans were very few in comparison and were of the least counts.

Clean up dive

-12 garbage nets were collected. Each weighed from 5 to 7 kgs.

•	Main type of waste collected was plastic: containers, bags, bottles, plates and dishes.
•	Second largest was beverage cans of various kinds.
•	Unusual: two mobile phone ‘cases’, discarded slippers.
•	Plastic litter was almost twice the amount of aluminum cans.
•	2 snorkeling masks - discarded slippers – and cloths.
•	Glass bottles and some broken glass pieces.
•	2 lengths of nylon roping and a long tangle of fishing line.
•	One large piece of cardboard.

Local & National Media Support

•	Radio Sawa - National Local Radio Station – interview about the campaign and the events taking place.
•	Aqaba Local newspaper – a detailed report about the campaign.
•	Petra – the Jordanian news agency – a representative from the agency accompanied us and covered all events of the campaign.
•	Paid ads by JREDS before & after campaign.

Primary Sponsors’ Names

Major Sponsor	:	Arab Potash Company
Co-sponsors	:	Aqaba Special Economic Zone (ASEZ) Arab Bridge Maritime Company Embassy of the United States of America
Supporters	:	Aqaba Development Corporation Royal Yacht Club Port Authorities Aqaba Container Terminal Rotary Club Amman West Specialized Foundation for Tax & Financial Consultations Barracuda Beach Aqaba Gulf Hotel ARAMEX

Clean Up the World's campaign impact on local community

JREDS believes in the role of the local community in protecting the environment and thus the ownership of the local community towards their marine resources. JREDS conducted the campaign activities with the full participation of the local community. Having said that, the campaign activities improved the environmental awareness among the local community especially the youth of Aqaba.

In addition JREDS linked the campaign with the largest coral transplanting operation in the region, where the tourist and divers have another site to see the biodiversity of the sea.

Officials & Dignitaries

HRH Princess Basma bint Ali was the Patron for the campaign this year. Many other dignitaries including:

• The Minister of Environment.
• The Commissioner for the Environment – Aqaba Special Economic Zone (ASEZ).
• The Governor of Aqaba.
• Representatives from Army Forces – Police – Navy Forces & Civil Defense.
• Representatives from the Embassy of the United States of America.
• Representatives from the private and public institutions and corporations.